Art of Speaking Toastmasters Club
Speak to Win!Toastmasters Advanced Manuals
After a Toastmasters club member has completed the 10 speeches in the basic manual and achieved the Competent Communicator (CC) certification, he/she may proceed to the AC (Advanced Communicator) levels. Presented below is a brief overview of each of the 15 Advanced Manuals. Two manuals must be completed for each ATM-level certification, each manual having 5 speeches, for a total of 10 speeches.
The AC levels are:

ACB
(Bronze) requires completion of 2 manuals (10 speeches)

ACS
(Silver) requires completion of 2 more manuals (10 speeches)

ACG
(Gold) requires completion of 2 more manuals (10 speeches)
The Entertaining Speaker
1
The Entertaining Speech:
Entertain with humor and/or drama from your personal experience (5-7
min)
2
Resources for Entertainment:
Entertain with humor and/or drama from sources other than personal
experience (8-10 min)
3
Make Them Laugh:
Prepare
a humorous speech drawn from your own experiences and strengthened
by adapted material from outside sources (8-10 min)
4
A Dramatic Talk:
Develop
an entertaining dramatic talk about an experience or incident, or
give a dramatic reading (10-12 min)
5
Speaking After Dinner:
Prepare
an entertaining after-dinner topic on a specific theme (13-15 min)
Speaking To Inform
1
The Speech to Inform:
Select,
organize and present useful information to motivate your audience to
learn (5-7 min)
2
Resources for Informing:
Through
researched information, focus your presentation on the audience's
level of knowledge (8-10 min)
3
The Demonstration Talk:
Conduct
a demonstration speech to explain a process, product, or activity
(10-12 min)
4
A Fact-Finding Report:
Prepare
a report on a situation, event or problem of interest to the
audience (10-12 min)
5
The Abstract Concept:
Research
and organize the thoughts of experts on an abstract concept, theory,
historical force or social/political issue (10-12 min)
Public Relations
1
The Public Relations Speech:
Prepare
a talk that will build goodwill for your organization (5-7 min)
2
Resources for Goodwill:
Prepare
a talk designed to build goodwill toward an organization or your
company (8-10 min)
3
The Persuasive Approach:
Persuade
your audience to adopt your viewpoint using both fact and emotion
(8-10 min)
4
Speaking Under Fire:
Persuade
a hostile audience to at least consider your position on a
controversial issue (6-8 min for speech, 8-10 for a question and
answer session)
5
The Media Speech:
Write a
script on behalf of a social cause and present to a general
television audience (8 min)
The Discussion Leader
1
The Seminar Solution:
Briefly
discuss a topic, then lead a discussion about that topic (20-30 min)
2
The Round Robin:
Use the
circular discussion technique to brainstorm a solution to a problem
(20-30 min)
3
Pilot a Panel:
Act a
moderator for a panel discussion that will inform the audience
(30-40 min)
4
Make It Make Believe (Role Playing):
Direct a
role playing enactment that will help solve a human relations
problem (20-30 min)
5
The Workshop Leader:
Guide
workshop participants through an investigative discussion of a
problem (30-40 min)
Specialty Speeches
1
Speak Off the Cuff:
Learn
how to prepare for an impromptu speaking situation (5-7 min)
2
Uplift the Spirit:
Develop
a speech style and delivery and moves the audience to adopt your
views (8-10 min)
3
Sell a Product:
Learn
how to close a sale by using the four steps of sales presentations
(10-12 min)
4
Read Out Loud:
Understand the principles of presenting an effective interpretive
reading (12-15 min)
5
Introduce the Speaker:
Focus on
the special occasion talk from the standpoint of the introducer
(13-15 min)
Speeches by Management
1
The Briefing:
Present
critical information and then handle a question and answer session
(8-10 min for presentation, 5 min for questions and answers)
2
The Technical Speech:
Convert
a technical paper or technical material in a technical speech (8-10
min)
3
Manage and Motivate:
Deliver
a motivational speech that will persuade an audience to agree with
your management proposal (10-12 min)
4
The Status Report:
Organize
and prepare a status report according to a four-step pattern (10-12
min)
5
Confrontation: The Adversary Relationship:
Prepare
for a confrontation on a controversial management issue (5 min for
speech, 10 min for question and answer session)
The Professional Speaker
1
The Keynote Address:
Learn
how to meet audience expectations and fit your style to the occasion
(15-20 min)
2
Speaking to Entertain:
Use
personalized material to entertain and establish rapport (15-20 min)
3
The Sales Training Speech:
Demonstrate to a sales audience the dynamics of successful
presentations (15-20 min)
4
The Professional Speaker:
Plan and
present a seminar with specific learning objectives (20-40 min)
5
The Motivational Speech:
Deliver
a speech that persuades your audience to emotionally commit to an
action (15-20 min)
Technical Presentations
1
The Technical Briefing:
Tailor
your technical material into a concise presentation (8-10 min)
2
The Proposal:
Prepare
a presentation advocating a product, service, idea or course of
action, then conduct a question and answer period (8-10 min for
presentation, 3-5 min for questions)
3
The Nontechnical Audience:
Communicate complex information to nontechnical listeners (10-12
min)
4
Presenting a Technical Paper:
Deliver
an interesting speech based on a technical paper or article (10-12
min)
5
The Team Technical Presentation:
Orchestrate the planning, preparation and delivery of a team
technical presentation (20-30 min)
Persuasive Speaking
1
The Effective Salesperson:
Learn a
technique for selling an inexpensive product in a retail store
(8-12- min)
2
Conquering the "Cold Call":
Learn a
technique for cold call selling of expensive products or services
(10-14 min)
3
The Winning Proposal:
Prepare
a proposal advocating an idea or course of action (5-7 min)
4
Addressing the Opposition:
Prepare
a talk on a controversial subject that persuades an audience to
accept or at least consider your viewpoint (7-9 min for speech, 2-5
min for questions and answers)
5
The Persuasive Leader:
Communicate your vision and mission to an audience (6-8 min)
Communicating on Television
1
Straight Talk:
Present
your opinion as if it were part of a television broadcast (3 min +-
30 secs)
2
The Talk Show:
Prepare
for a televised interview and present a positive image (10 min +- 30
secs)
3
When You're the Host:
Conduct
a successful interview and project a positive image on camera (10
min +- 30 secs)
4
The Press Conference:
Employ
appropriate methods and strategies for communicating your
organization's viewpoint (4-6 min for presentation, 8-10 min for
questions and answers)
5
Training on Television:
Learn
how to develop and present an effective training program on
television (5-7 min for presentation, plus 5-7 min for video
playback)
Storytelling
1
The Folk Tale:
Tell a
folk tale using vivid imagery and voice to enhance the tale (7-9
min)
2
Let's Get Personal:
Create
and tell an original story based on a personal experience (6-8 min)
3
The Moral of the Story:
Create a
story that offers a lesson or moral (4-6 min)
4
The Touching Story:
Tell a
story that encourages emotional feelings (6-8 min)
5
Bringing History to Life:
Tell a
story about an historical event or person (7-9 min)
Interpretive Reading
1
Read a Story:
Learn to
present an effective reading by applying vocal techniques (8-10 min)
2
Interpreting Poetry:
Recognize how poets use imagery, rhythm, meter, cadence and rhyme
(6-8 min)
3
The Monodrama:
Portray
a character's physical and emotional aspects (5-7 min)
4
The Play:
Portray
several characters in one reading (12-15 min)
5
The Oratorical Speech:
Interpret and present a famous speech (10-12 min)
Interpersonal Communication
1
Conversing with Ease:
Identifying techniques to use in conversing with strangers (10-14
min)
2
The Successful Negotiator:
Employ
win/win negotiating strategies to achieve your goals (10-14 min)
3
Diffusing Verbal Criticism:
Respond
non-defensively to verbal criticism (10-14 min)
4
The Coach:
Coach an
individual to improved performance (10-14 min)
5
Asserting Yourself Effectively:
Learn
how to address a problem and receive help (10-14 min)
Special Occasion Speeches
1
Mastering the Toast:
Present
a toast honoring an occasion or a person (2-3 min)
2
Speaking in Praise:
Prepare
a speech praising or honoring someone, either living or dead (5-7
min)
3
The Roast:
Conduct
a humorous and positive recognition of a particular person (3-5 min)
4
Presenting an Award:
Present
an award with dignity and grace (3-4 min)
5
Accepting an Award:
Accept
an award with dignity, grace and sincerity (5-7 min)
Humorously Speaking
1
Warm Up Your Audience:
Prepare
a speech that opens with a humorous story (5-7 min)
2
Leave Them With A Smile:
Prepare
a serious speech that opens and closes with humorous stories (5-7
min)
3
Make Them Laugh:
Prepare
a speech that opens and closes with humorous stories (5-7 min)
4
Keep Them Laughing:
Prepare
a speech that opens with a self-deprecating story (5-7 min)
5
The Humorous Speech:
Use
exaggeration to tell a humorous story (5-7 min)
Click here to read more about
Competent Communicator (Basic Speaking Skills) curriculum.